14 meetings booked.
Two weeks of outreach.

01 / The challenge

Start with the business problem.

For a small videography business, campaign activity is only useful if it creates conversations worth pursuing. Contact volumes and replies are useful measures, but they are not the same as a production brief, a booked project or revenue.

This campaign used email and LinkedIn to start conversations about potential production work, with results tracked beyond messages sent.

02 / Our approach

Make each step count.

1. 01

   Manage outreach across two channels

   Elevate AI ran a managed email and LinkedIn outreach campaign for the business, bringing both channels into its prospecting activity.

2. 02

   Keep campaign activity visible

   A combined campaign-results view recorded contacts reached and people replying, providing a basis for assessing the response.

3. 03

   Separate replies from meetings

   The results distinguish everyone who replied from the conversations that progressed to a booked meeting. A reply alone was not counted as a meeting.

4. 04

   Keep the sales conversation with the business

   This was a managed prospecting service, not a package of guaranteed appointments. Interested conversations were a starting point for the business to discuss potential work.

03 / What changed

From 925 contacts to 14 booked meetings.

Over a two-week campaign period, 925 contacts were reached and 34 people replied across email and LinkedIn. That represents a combined reply rate of approximately 3.7%.

The campaign led to 14 booked meetings. In this case study, an opportunity means a meeting booked—not necessarily a meeting attended, a confirmed production booking or won revenue.

The result is a concrete example of outreach progressing beyond replies into scheduled conversations. It does not establish that every reply was positive or promise the same outcome for another business.